Saturday 4 September 2010

Rent A Brand New Form Of Transport

Main Street U.S.A. in Disneyland Paris aims to be as modern as possible, including advertising for all sorts of new appliances, games or gimmicks.

Take, for example, these beautiful adverts for the automobile rental company Hertz.
The first advert reads:
AUTOMOBILING FOR ALL
Be driven by the national passion
Choose from a range of modest and luxury vehicles

And the other billboard reads:
The Drivurself System
A private car at your command
Automobile Rental

Although this is corporate advertising for The Hertz Company, it is fantastic that the adverts are keeping with the overall theming of Main Street. The foundations of the company began in 1918 by Walter L. Jacobs, in Chicago Illinois, but it wasn't until John D. Hertz bought the operations from Jacobs in 1923 that the Hertz name came into play.

And another fun point to note is the location of these adverts. They are located within the shop where guests can obtain wheelchair and pushchair rentals!

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